Pippi Longstocking - a role model for young and old!
No one is like Pippi, and no one is like your child! Pippi teaches us to be brave, curious and believe in ourselves - qualities we all want to pass on to the next generation.

Pippi Longstocking turns 80!
"He who is strong must also be very kind." - important words to carry with him. In 2025, we celebrate the world's most beloved superhero, a role model who shows that strength is not just about muscles but also about standing up for others, thinking freely and daring to be yourself.

As a parent, you want to give your child the confidence, care and courage to face the world just like Pippi does - in their own way, without fear of being different. During the anniversary year, we celebrate Pippi's power and hope to inspire more people to support children's strength, creativity and kindness - every day.